Journal
Guides for eyewear brands & buyers.
Brand Building
How to start your own sunglasses brand in 2026
A practical, step-by-step guide to launching a private label sunglasses brand — from positioning and MOQ decisions to first orders.
8 min read
Manufacturing
OEM vs Private Label vs White Label — what's the difference?
The terms get used interchangeably. They shouldn't. Here's how OEM, private label and white label differ in eyewear manufacturing.
5 min read
Buyer Guide
The wholesale sunglasses buying guide
What to look for when sourcing wholesale sunglasses — materials, lens quality, MOQ, packaging and payment terms.
6 min read
Customization
Custom logo printing methods for sunglasses — a comparison
Laser engraving, pad printing, doming, screen printing — a quick guide to which method suits your brand.
4 min read
Promotional
Best promotional sunglasses for corporate events
From music festivals to conferences and trade shows — what to look for when ordering promotional sunglasses.
4 min read
Trends
Latest sunglasses trends brands should stock in 2026
Editorial round, sculpted cat eyes, tinted micro-lenses, chunky '90s acetate — the silhouettes shaping this season.
5 min read